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Home>Case Studies>Sports & Leisure Signs>A new sign for the Leicester Tigers
The brief was to create an eye catching sign at the main entrance to the VIP car park for this major sporting venue. Working with the clubs marketing staff and graphics designers, the Grantham sign makers suggested an internally lit monolith with push through acrylic lettering and logo.

The sign needed to be illuminated to take into account the need to use the venue for night functions, and also to complement existing illuminated signage. With the new season about to begin, deadlines were tight but Signs Express (Grantham) was able to deliver, with installation taking place well within the timescale given.
Illuminated car park signIlluminated car park sign
Car park monolithCar park monolith
The client was extremely impressed with the service provided and the end result which has added a wow factor for any visitor to the venue.

Rebecca Rose, Marketing Executive for the club commented:

'Signs Express has provided several very successful bespoke signage solutions for us, such as our VIP car park monolith, ticket office window vinyls and ticket collection point branding, also including on-going seasonal marketing requirements, honours and supporters' boards. They have worked with us to find professional and cost-effective solutions to meet our requirements, with dedication and reliability and often with short lead-times.'

Founded in 1880, Leicester Football Club, or Leicester Tigers as they are more commonly known, have become one of the most successful and well-known rugby clubs in the world. From domination of the Midlands Cup in their formative years to national knockout cup conquests and on to a place at the top of the professional game, nine English league titles and back-to-back European crowns, Leicester have set the benchmark for others to follow.

Signs Express (Grantham) owner Ian Charles is a keen rugby player himself and so relished the opportunity to assist on such a high profile project, commenting: 'We provide a wide variety of signs and graphics to businesses large and small and I was delighted to offer my expertise and provide a striking new monolith sign to the club.' The centre covers areas in around Grantham such as Newark-On-Trent and Sleaford.

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