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Home>Latest News>Is owning a franchise better than owning a standalone business?
Call us biased, but we say yes! We think franchises are brilliant, and statistics support our opinion.

A recent NatWest survey revealed that 9 out of 10 franchisees succeed in business, which is pretty impressive. (You can read more here). Why are some franchises more successful than standalone businesses? Well, we believe we've got a few ideas:

1) A proven business model

Starting a new business can be somewhat daunting, and whilst it's likely that anyone doing so will have done a lot of research, it's almost impossible to gauge how successful you will be. With a franchise however, you are signing up to a proven business model, one which has been worked on and honed over time, so you can rest assured you're entering into something with the best possible chance of success.

2) Support

With a franchise (certainly with ours anyway) you will receive support in all areas of your business. Going it alone can mean expensive consultants, but with a franchise that's all part of the package. From marketing, to accounts, to IT, there is always someone at the end of the phone at HQ to give you a hand when you're stuck on something. Plus you'll be part of a network of other franchisees who have all been in your position and faced many of the same hurdles.

3) Brand

Trust is an important part of a customer's decision, if they know they are speaking to a reputable, established brand, they are more likely to buy from you than from a company name which is new to them. Even in the current climate, customers don't necessarily look for the lowest price, but rely on trusted brands. This puts franchisees at an advantage right from the initial stages, allowing them to build a client base with more ease than if they were bringing a new brand to the market.

4) Motivation

It can be hard to stay motivated if your business is going through a bit of a rough patch, equally if you're doing well it can be easy to take your foot off the gas. When you're a standalone business owner there won't necessarily be anyone there to give you a bit of gentle coaxing (or a kick up the back-side) when you need it. As part of a franchise, it's in the franchisor's best interest to make sure you stay excited and on the ball with your business and to give you a pat on the back at the end of a tough day.

5) Additional resources

If all that isn't enough to bring you around to our way of thinking, a good franchise will also offer you additional resources, for example, support with employment contracts, marketing materials or company clothing. Whatever you need to make your business successful, a good franchise will have thought of already, or be able to help you produce. More cost effective and more convenient than doing it yourself!

So, reckon you're ready to talk about being part of our business family? Get in touch for a chat.
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