As a signs and graphics company, we know that first impressions count for our customers. But what about our centres? One of the key aspects of business is making sure that people WANT to step through your door. So what's the best way to make sure your business premises are up to scratch? Step back, put yourself in your customer's shoes and ask 'would I shop here?'
It's all too easy to fall into that comfortable trap of not seeing the improvements that need to be made. Think back to day one of your business, you were so proud to open your doors and wanted everything to be perfect. Here are a few tips to help make sure your customer's first impression of your premises will be a good one.The exterior of your building
That means the car park too. Rubbish and cigarette butts laying around? Yuck. NOT a great first impression. And that age old problem, bird poop on your windows. Birds will be birds but don't let the forces of nature get you down, as unpleasant as it is, it's worth cleaning! On a more serious note, the exterior of your premises really are vital, everything from your directional signage
to your building façade
, it all counts towards that positive first impression.Reception area
A smart, professional reception
area is always important. For us, our business is light industrial which means noise and mess, however we work hard to keep our reception areas neat and tidy to give customers a place to discuss their requirements in comfort. Threadbare chairs and dusty floors just don't cut it!The rest of your premises
It may be that from reception, the rest of your premises
are visible. A working environment may mean that mess can't always be avoided however keeping it to a minimum and reminding your team that customers will be visiting means that the impression they get is one of a busy, vibrant, successful business, not a noisy shambles! After all, they want to know that their product or service is being provided by professionals who care rather than a bunch of cowboys.Your branding
Your branding is also key. Make sure that everything is up to date, follows company guidelines and is displayed properly. At Signs Express
, we went through a rebrand in 2012, it's no walk in the park let us assure you, but by taking a couple of days out to get everything in order at the same time, the result is a fresh and welcoming environment for customers. Your van
should match your sign, which should match your window graphics
, which should match your letter heads, which should match….well, you get the idea. You!
Last but not least and arguably most importantly is you! And your team of course. There's no reason that practical clothing can't be tidy and look smart and neat. You are representing your company and your brand so make sure you look the part as well as speaking to your customers in a professional and knowledgeable way. Cheesy as it is, people buy from people, if you and your team are professional and welcoming, you're already half way there.
It's said that an opinion is formed within the first few seconds of someone seeing you (or your premises). So make those seconds count.
We've helped dozens of franchisees
start their businesses and make the first right impression over the years. If you're interested in the opportunities Signs Express can offer, we'd love to hear from you.