One of the most commonly asked questions we hear when people enquire about a Signs Express franchise is 'do I need any sign making experience?'
In short, no. But there are other skills and attributes necessary for running a franchise, and this is true for many other franchises, not just Signs Express
. Some are 'you have it or you don't' and others can be learnt, but they are all important for building a strong and profitable business.Business acumen
This is probably the most important and not really something that can be taught. You need your wits about you to succeed and understanding the business world is an important part of being a franchisee. We can help, but you need that initial spark and a decent business head on your shoulders.Management skills
One of the reasons we say that no sign making experience is necessary, is that we say to our franchisees 'work on your business, not in it'. Whilst a basic knowledge of signage is needed (which can of course be taught and will come with training), your team should be the ones who are undertaking the practical aspects of the business. For them to do this successfully, you need to manage them well. Whilst some people are natural leaders, this also comes from experience, you'll make mistakes along the way, perhaps employ someone who's not up to scratch, or make a bad decision about the way the team should work, but these are stumbling blocks which can be overcome and are natural in any new business.Accounting, marketing and sales
Ok so this is a lot to load into one section. Initially you will have to get out there and sell, you can't expect the business to just come to you, however as the largest sign brand we get thousands of enquiries. Marketing and accounts? Yep, you're gonna need to learn a bit about those too. Thankfully at Signs Express you have the support of a dedicated team at head office to help with everything from marketing plans, to national accounts, to accounting queries. We also have a central marketing facility in place to help you with everything from lead generation to email marketing, so we take care of a lot of it for you. We want you to success and do our very best to ensure you have the tools and knowledge to do so.Hard working and willing to learn
Obviously right? Wrong. There are A LOT of people out there who want an easy ride, to throw money at something and sit back. That ain't gonna work with a franchise (I'd guess with pretty much any business) so you'll have to roll up your sleeves and get your hands dirty, especially in those first few crucial years. And willingness to learn. You know the guy who knows it all already, who's been there and done it, who knows ALL about how businesses work, what his staff should be doing and couldn't possibly face a situation he's unsure of how to deal with..yeah you know him. He's going to fail. Coming into a business with the understanding you are going to have to learn your socks off is the way forward. And you know what? You're going to love it.
Think you've got what it takes? We'd love to hear from you so give us a call for a chat.
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A Signs Express teamA Signs Express team