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Home>Latest News>What A Melon!
What A Melon! Whatever way you describe this great vehicle wrap it's a fantastic example of how to use vehicle graphics as an integral part of a new brand launch.
Having already worked together on previous Alibi Drinks projects, Solution Sciences commissioned Signs Express (Harlow) to print and install a full vinyl wrap creating a watermelon from a white VW transporter van. This had to be complete in time for the launch of the new challenger brand - no pressure! Working in our dedicated vehicle bay Signs Express in-house 3M trained technicians, utilising 3M wrapping technology, worked meticulously to completely transform the vehicle, covering all sides and the roof. The final result is colourful, eye-catching and definitely stands out from the crowd - "What A Melon........what a winner!"
British soft drinks Solution Sciences, already the architect of the Alibi Health Drinks brand (one of the most popular soft drinks brands in colleges and universities across the country) saw the opportunity to innovate the hugely popular natural hydration drinks sector - a sector already worth more than £36m. Founder Olly Bolton, combining h is love of watermelon with a desire to market a drink packed with antioxidants and muscle-loving amino acids, launched 'What A Melon' in May 2016. To help fund the launch of the 100% natural watermelon water, Olly turned to and entered the Virgin Media Business £1m VOOM competition. The strategy worked - from an initial target of £32,700, backers have now pledged over £112,000 and the What A Melon project won The Crowdfunder Award in the finale of VOOM 2016 adding a further £50,000 pledge to the total, after pitching to judges including Richard Branson. Visit to learn more about Solution Sciences journey.
If you'd like more information on how Signs Express (Harlow) can provide your business with the perfect signs and graphics solutions to reflect your branding, then please give a call on 01279 641300, email or pop in and see us.
Back and side view.Back and side view.
Even vehicle roof wrapped!Even vehicle roof wrapped!
Side view of VWSide view of VW
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